DMMA stats show that online is preferred method of research for car buyers

(Bizcommunity.com)- Research conducted in June 2011 by the DMMA (Digital Media & Marketing Association) South Africa and Effective Measure around the automotive industry has shown that people prefer online research when it comes to buying a new or used car. The stats have shown that car shoppers will choose online research over visits to dealerships and car lots, reading print reviews or asking friends and family for advice. Read more here…